END. recently debuted its latest flagship store in London at 59 Broadwick Street, solidifying its presence as a leading men’s streetwear retailer. This impressive new location is the brand’s third store and its largest yet, boasting an expansive 8,500 square feet of stylish shopping space. Positioned at the bustling intersection of Broadwick Street and Marshall Street in the trendy neighborhood of Soho, the store boasts a striking full glass frontage that is sure to capture attention.
Stepping inside the store, customers are treated to a diverse selection of contemporary fashion brands and footwear options. The interior design of the space is sleek and modern, featuring a sophisticated blend of premium materials such as marble, stainless steel, mirror, and maple. A highlight of the store is the massive sneaker wall on the first floor, showcasing an impressive array of footwear brands like Nike and Adidas.
The London flagship store is home to some of the most sought-after menswear labels in the industry, including Off-White, Acne Studios, Stone Island, and Comme des Garcons. To elevate the shopping experience, there are special amenities like a dedicated men’s grooming area, a launch space with digital screens, and iPads for browsing END.’s online store and editorial content.
Samantha Bain-Mollison, the head of retail at Shaftesbury, expressed her enthusiasm for the new store, stating, “We are thrilled to introduce this new development on Broadwick Street as the new home of END. and their exceptional selection of trendy and globally sourced menswear.” To celebrate the store’s grand opening, END. has expanded its partnership with Champion and introduced an exclusive apparel range in three new colors, available exclusively at the London flagship store and online.
END. continues to set itself apart as a premier destination for men’s fashion in London, offering a curated selection of cutting-edge brands and a unique shopping experience that melds fashion with technology and style.
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