Emporio Armani is making an exciting comeback to Soho in New York City with the opening of a stunning new store in the historic Cast Iron District. The luxury fashion brand recently announced that the new store, located at 134 Spring Street, is housed within a beautiful early twentieth-century building. This move represents a significant shift from their previous location on West Broadway, which had been operating since 2000.
What sets this new store apart is its emphasis on preserving the original features of the building. The exposed brick walls, metal ceiling, cast-iron columns with capitals, and dark oak floor have all been meticulously retained, resulting in a space that exudes charm and character. In a departure from traditional store layouts, the collections are now showcased in the center of the space. This allows customers to fully immerse themselves in the clothing and accessories, exploring them from all angles and creating a truly unique shopping experience.
Natural light is a prominent feature of the new Emporio Armani store. A long skylight positioned at the back of the shop allows sunlight to filter in, beautifully illuminating the expansive accessories area. This clever incorporation of natural light adds to the overall ambiance of the store, creating a warm and inviting atmosphere for shoppers.
The store regularly rearranges high-impact thematic sets, using ad-hoc lighting to showcase the different themes of the collections. This not only enhances the visual appeal but also reinforces the messages behind each collection. Emporio Armani’s Soho store offers an extensive range of both men’s and women’s clothing and accessories collections, alongside a selection of watches, eyewear, and jewelry.
To commemorate the opening of the Soho store, Emporio Armani is launching an exclusive 90s-inspired collection. For men, this collection includes a dinner jacket, coat, and formal Prince of Wales suits that have been reinterpreted with a contemporary twist. The women’s collection features cocktail dresses entirely covered in sequins and soft suits with defined shoulders. This nostalgic nod to the 90s captures Emporio Armani’s timeless elegance and sophistication.
Giorgio Armani, the visionary founder of the Armani Group, expressed his excitement about returning to Soho. He believes that the neighborhood epitomizes the very essence of New York City, embodying relentless energy and constant reinvention. Soho, in Armani’s eyes, is a hub of style, ideas, and creativity that is ever-evolving. He is proud to have his brand play a part in this transformation and sees the new store perfectly fitting into Soho’s urban landscape while showcasing the brand’s commitment to sustainability.
The opening of the Soho store also coincides with the unveiling of Emporio Armani’s latest autumn/winter 2023/24 advertising campaign. The campaign, shot by photographer Gregory Harris, features captivating black-and-white photographs of models posing against the iconic Manhattan skyline. This is a tribute to Emporio Armani’s iconic Emporio Armani Magazine, which has always showcased the brand’s timeless style and sophistication.
Overall, the return of Emporio Armani to Soho is an important moment for both the brand and the neighborhood. The new store not only offers an elevated shopping experience but also pays homage to the rich history and vibrant atmosphere of Soho. With its commitment to sustainability and timeless elegance, Emporio Armani is set to make a lasting impression on the fashion scene in Soho.
Useful links:
– Emporio Armani Soho store location: Emporio Armani Soho Location
– Emporio Armani official website: Armani Official Website
