Emma Gudmundson, a talented designer who reached the finals of the prestigious Designers’ Nest competition, has achieved great success by securing a collaboration with Browns, a well-known London-based boutique. The collaboration, chosen by Browns’ Womenswear and Menswear Buying Director Ida Petersson, will see Gudmundson designing an exclusive collection of beautifully crafted handmade dresses that will be sold exclusively at Browns.
This collaboration goes beyond just showcasing and stocking the dresses. Gudmundson will also receive essential financial support and guidance from various departments at Browns, offering her a unique opportunity to enhance her skills and knowledge in the fashion industry. This collaboration was specifically established to give promising graduates a chance to exhibit and sell their designs on a global scale, providing them with a platform to launch their careers.
Ida Petersson, recognizing Gudmundson’s exceptional talent and craftsmanship, expressed her admiration for Gudmundson’s work. She described it as “sexy, visual, and sustainable knitwear,” praising the unique construction and distinctiveness of Gudmundson’s designs. Gudmundson’s “demi-couture” dresses are meticulously created on a domestic knitting machine, expertly draped and shaped directly on the body using hook-up stitches. Notably, Gudmundson’s designs are also zero-waste, showcasing her commitment to sustainable fashion.
Fashion enthusiasts and admirers of Emma Gudmundson’s work can look forward to the launch of her exclusive collection in July. It is set to be a showcase of her extraordinary talent and dedication to innovative craftsmanship.
For more information on Emma Gudmundson and her upcoming collaboration with Browns, please visit:
Browns Fashion
Designers’ Nest Competition
