The release of Emily in Paris on Netflix has set off a fashion frenzy, particularly around the iconic French brand Chanel. Following the premiere of the show earlier this month, Stylight, a popular online fashion shopping platform, noted a significant 30% increase in global clicks for Chanel products. This surge in interest can be attributed to the show’s stunning wardrobe, curated by renowned costume designer Patricia Field, known for her work on Sex and the City.
Led by Lily Collins, Emily in Paris follows the story of a young American navigating life and love in the City of Lights. The show has generated a mix of reactions online, with some viewers praising its feel-good vibe and picturesque Parisian backdrop, while others critique its portrayal of French culture and the fashion industry as overly cliché. Nonetheless, the series has undeniably made a splash in the fashion world.
The impact of popular Netflix series on fashion trends is increasingly evident, with shows like The Crown and Stranger Things influencing consumer preferences. For instance, The Crown highlighted Princess Anne as a style influencer, leading to fashion magazines showcasing her signature looks. Similarly, Stranger Things reignited 80s fashion trends, resulting in collaborations with major brands like H&M and Nike.
Emily in Paris has captivated audiences with its glamorized depiction of Parisian life and high-fashion moments, sparking a newfound interest in luxury labels like Chanel. As the influence of streaming platforms on entertainment grows, so does their impact on fashion trends, highlighting the enduring link between media and style.
To learn more about the latest fashion trends, check out this article: Vogue.
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