Emilio Pucci, the renowned luxury fashion house owned by LVMH, is eagerly preparing to reveal its new image under the creative direction of Camille Miceli. As LVMH became the majority owner of the brand in June 2021, Emilio Pucci is now ready to showcase its first capsule collection under Miceli’s guidance in April. The highly anticipated presentation is scheduled to take place on April 29 in Capri, Italy, a location that holds immense significance for the brand, as it was the site of Emilio Pucci’s inaugural store back in 1951.
While exact details of the event remain undisclosed, speculations suggest that it will likely be a cruise fashion show. This decision aligns with the brand’s revamped strategy, which is now heavily focused on a resort-oriented direction. LVMH CEO Antonio Belloni had previously emphasized the brand’s strength in the resort market, highlighting the importance of positioning Emilio Pucci creatively and attractively to ensure success among customers.
During the recent “Show Me” event in Florence, which aimed to showcase the brand’s excellence, Belloni stressed the significance of creating a compelling creative proposition and implementing appropriate management for a brand of Emilio Pucci’s caliber. The upcoming event in Capri is therefore expected to serve as an ideal platform to unveil the brand’s new direction and revive its illustrious legacy.
Since her appointment as creative director in September, Miceli has been vocal about her vision for Emilio Pucci. She envisions the brand as a representation of joy, prints, and lifestyle, encapsulating the breathtaking beauty of Italy. Miceli has also highlighted the immense talent of the brand’s creative team and the importance of imperfection in crafting meaningful and impactful designs.
Emilio Pucci intends to use this forthcoming collection as a catalyst to create an exciting new chapter in its history and establish itself as a pioneer in resort fashion. By effectively blending the brand’s rich heritage with Miceli’s creative vision, Emilio Pucci aims to infuse the fashion world with fresh energy and anticipation. Fashion enthusiasts and industry insiders are eagerly awaiting the unveiling of this highly anticipated collection in the picturesque setting of Capri.
Useful links:
1. Official Emilio Pucci Website
2. LVMH Official Website
