Emilia Wickstead, the highly respected and celebrated fashion designer, has recently unveiled her brand-new flagship retail space in London’s prestigious Belgravia district. Situated at 152-153 Sloane Street, this expansive store spans across two floors, covering an impressive 370 square meters and offering customers an immersive experience of the Emilia Wickstead brand.
Renowned for her ability to skillfully blend vintage charm with contemporary flair, Wickstead has meticulously curated the boutique’s interior to reflect her timeless and sophisticated aesthetic. After almost a year of renovations, the store has been transformed into a captivating and welcoming space, perfectly capturing the fusion of traditional and modern elements that define Wickstead’s vision.
In collaboration with London-based architecture and interior design studio Nenmar, Wickstead has successfully translated her distinct philosophy into the design of the flagship store. Drawing inspiration from traditional Milanese and Venetian architecture, the space pays homage to Italian rationalism and the renowned architect Piero Portaluppi. The result is a stunning environment that echoes the deceptive simplicity and harmonious proportions of an Italian palazzo, featuring breathtaking white Carrara marble and checkerboard flooring crafted in Spanish Rosa Alicante.
The foundational color palette of ivory and rust is elegantly complemented by navy-blue upholstery and polished stainless-steel finishes, evoking memories of Wickstead’s formative years in Milan. The ground floor of the store houses a series of rooms dedicated to ready-to-wear clothing and accessories, leading customers towards the heart of the boutique: the bridal and VIP salon. This exclusive space not only provides bridal services but also serves as a destination for international clients to explore a world of bespoke and made-to-order clothing.
Descending to the lower level, customers will discover Emilia Wickstead’s homeware and lifestyle products, extending the shopping experience beyond just fashion. With the opening of this flagship store, Emilia Wickstead embarks on a new era of expansion, inviting customers to immerse themselves in the world of her distinctively elegant and sophisticated designs.
This recently unveiled Belgravia flagship retail space solidifies Emilia Wickstead’s position as one of the most influential and sought-after fashion designers in the industry. With its exquisite design and comprehensive range of products and services, this store is destined to become a must-visit destination for fashion enthusiasts and luxury shoppers alike.
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