Elie Saab, one of the most esteemed couturiers in the fashion industry, has recently announced the cancellation of his highly-anticipated haute couture presentation in Paris. The decision comes as a result of the ongoing crisis in Lebanon, where Saab’s fashion house is based. The challenges presented by the pandemic and the health risks associated with the coronavirus have forced the renowned designer to rethink his approach to showcasing his latest collection.
Originally scheduled to unveil his new designs during the all-digital haute couture week, Elie Saab has opted to postpone the filming of any videos for the Paris presentation. Known for his visually stunning videos set in historic Lebanese locations, Saab has decided to prioritize the well-being of his team and collaborators in light of the current surge in COVID-19 cases in Lebanon. The decision underscores the brand’s commitment to health and safety above all else.
Saab’s son, who serves as the managing director of the fashion house, emphasized the importance of not jeopardizing the health of those involved in the creative process. While the couture collection is complete and ready to be showcased, the video shoot will be delayed until the situation in Lebanon stabilizes. In the meantime, a new concept for an online presentation, complete with a look-book and video, will be developed and shared with clients, press, and stakeholders in the near future.
Despite facing numerous challenges, including the devastating explosion in Beirut last year and the ongoing impact of the pandemic, Elie Saab’s fashion brand continues to demonstrate resilience. The quick repairs made to the headquarters following the explosion allowed the business to resume operations promptly, ensuring that orders were fulfilled and business was maintained. Currently, the Saab sales team is in Paris, presenting the ready-to-wear pre-collection for fall 2021 through various online channels.
Looking ahead to the Paris ready-to-wear week in March, plans for a runway show remain uncertain. Saab Jr. acknowledged the unpredictability surrounding the event format, whether it will be online, a mix of digital and physical elements, or a traditional catwalk presentation. In the midst of these uncertainties, the brand remains adaptable and committed to creating beauty in a responsible and ethical manner.
In conclusion, Elie Saab’s decision to prioritize health and safety reflects the brand’s dedication to ethical practices and social responsibility in the face of adversity. Despite the challenges posed by the global pandemic and other setbacks, the fashion house continues to uphold its reputation for innovation and excellence, showcasing a spirit of resilience in the ever-evolving landscape of fashion.
To learn more about Elie Saab and his latest collections, visit the official website here. For updates on upcoming fashion events and shows, stay informed by following the latest news on Vogue here.
