Elie Saab, the renowned Lebanese fashion designer, has recently announced a groundbreaking partnership with Brands Beyond Beauty for a global licensing agreement encompassing perfumes and cosmetics. This exciting collaboration, effective from January 1st, 2021, signifies a significant milestone in the brand’s expansion strategy, aiming to solidify its presence in both physical stores and online platforms worldwide.
Under this long-term partnership, Brands Beyond Beauty will assume key responsibilities such as product creation, distribution, sales, and innovative marketing strategies for Elie Saab’s fragrance and beauty lines. This synergy between the two entities is expected to bring fresh perspectives to Elie Saab Parfums and support its continued global growth.
A notable aspect of this agreement is the mutual commitment to social responsibility. As part of their “positive impact” approach, a portion of the proceeds from Elie Saab’s best-selling fragrance, Le Parfum, will be dedicated to the reconstruction efforts in Beirut. This philanthropic gesture underscores the brand’s dedication to making a difference in the community.
Amidst the celebration of Le Parfum’s 10th anniversary this year, Elie Saab shared his excitement about the collaboration with Brands Beyond Beauty. He expressed confidence that this partnership will elevate the brand’s position in the competitive beauty industry through innovation and expansion into new markets worldwide.
Brands Beyond Beauty, based in Switzerland, is renowned for its expertise in luxury brand management, global distribution, and disruptive marketing tactics in the perfumes and cosmetics sector. In addition to Elie Saab, the group oversees the beauty portfolios of prestigious brands like Chopard and Philipp Plein, emphasizing a shared commitment to quality and luxury.
Since its establishment in 1982, Elie Saab has evolved from a young designer’s dream to a global fashion powerhouse with divisions spanning ready-to-wear, bridal, accessories, eyewear, and fragrances. The brand’s diverse offerings, including kidswear and home interiors, reflect a versatile luxury aesthetic that resonates with a discerning international audience.
In conclusion, the partnership between Elie Saab and Brands Beyond Beauty heralds a new chapter in the brand’s journey, marked by innovation, growth, and social responsibility. Through this collaboration, Elie Saab aims to reinforce its presence in the beauty industry and continue to deliver exceptional products to its loyal clientele worldwide.
To learn more about Elie Saab and Brands Beyond Beauty, visit their official websites: Elie Saab and Brands Beyond Beauty.
