Harvey Nichols is truly elevating the retail experience by incorporating cutting-edge shoppable videos in-store to boost sales and engage customers on a whole new level. This luxury retailer has teamed up with UK-based company Smartzer to introduce interactive video technology at its flagship store in Knightsbridge. This revolutionary technology enables customers to shop directly from videos showcasing top brands like Calvin Klein and Chloé.
The response from customers has been overwhelmingly positive, with an impressive average engagement rate of 48.3% and a click-through rate of 15.7%. By simply tapping on products displayed on full-length touch screens, customers can access more details and seamlessly add items to their shopping carts for instant purchase. This seamless blend of entertainment and convenience bridges the gap between online and physical retail, offering a truly immersive shopping experience.
However, Harvey Nichols is not stopping there – the retailer is now extending this innovative technology to its website and social media platforms. By making videos interactive and adapting them to various formats, such as mobile and desktop, Harvey Nichols is ensuring a consistent shopping experience across all channels.
The success of shoppable videos goes beyond just Harvey Nichols, as Smartzer has collaborated with renowned brands like LVMH, Adidas, and Burberry, delivering impressive results in terms of engagement, click-through rates, and ultimately, sales. This technology can be customized to meet the unique storytelling requirements of each brand, thereby boosting interaction rates and driving conversion rates.
According to Smartzer’s CEO Karoline Gross, retailers are increasingly turning to shoppable videos as a powerful tool to captivate consumers and effectively showcase products. With the growing popularity of platforms like Instagram Stories, consumers now expect more interactive and immersive content from brands. Shoppable videos present a fresh and engaging way to connect with customers and generate sales both online and in-store.
As the retail landscape continues to evolve, it’s clear that technology will serve as a vital element in enhancing the shopping experience. With the evident success of shoppable videos at Harvey Nichols and other leading retailers, it’s highly likely that more brands will follow suit in integrating this innovative technology to captivate consumers and drive sales.
For more information about the game-changing shoppable videos at Harvey Nichols, visit their official website here. To discover how Smartzer’s interactive video technology can revolutionize your brand’s engagement and sales strategies, check out their website here.
