By specializing in the controlled and high-quality distribution of old collections, Efficio Group has established itself as a leader in the luxury secondary market. With a focus on preserving the brand image and longevity, Efficio Group has been assisting luxury houses for the past 25 years in developing effective distribution and resale strategies for their old stock. The secondary market plays a significant role in the luxury industry and must be structured and organized to meet brand objectives and maintain a positive image.
Efficio Group understands the importance of organizing the secondary market both locally and internationally, taking into account factors such as stock volume, pricing policies, development goals, and geographical regions. This approach helps luxury brands avoid potential damage to their image, as seen in the Burberry scandal when the destruction of old stock prompted customer backlash. Instead of risks associated with non-quality environments and significant discounts, Efficio Group aims to anticipate and manage the distribution of old collections in a way that aligns with customers’ growing concerns about recycling and waste reduction.
Efficio Group offers secure and tailor-made resale strategies for luxury brands, drawing from its extensive international experience in the luxury sector, particularly in watchmaking, jewelry, and accessories. Through comprehensive analysis and consultation, the company develops customized distribution solutions that address each brand’s specific concerns. Efficio Group implements retail strategies and manages logistics, ensuring smooth operations throughout the resale process.
One of the unique features offered by Efficio Group is its innovative approach to communication. Recognizing the importance of brand reputation and visibility, the company provides an alternative payment solution for old stock. Brands can choose to receive payment in cash or opt for a barter solution, where stocks are exchanged for media services that help enhance reputation and visibility. Efficio Group has established partnerships with major media outlets worldwide, offering luxury houses a wide range of media options, including magazines, newspapers, digital campaigns, displays, and influencer marketing. By utilizing their integrated media agency, Efficio Group provides luxury brands with tailor-made communication plans to enhance their presence in the market of their choice.
Overall, Efficio Group’s comprehensive approach to the luxury secondary market sets them apart as leaders in the industry. Their focus on preserving brand image, providing secure resale strategies, and offering innovative communication solutions contributes to their success in assisting luxury houses globally.
Useful Links:
1. Efficio Group Official Website
2. Inside the Growing Luxury Resale Market (Business of Fashion)
