Ed Hardy, the popular tattoo-inspired streetwear brand, has exciting news to share. They have announced a new partnership with Just Consultancies to handle their wholesale operations in the UK and Ireland for the SS23 season. This collaboration will also involve Manchester-based licensee Zero21 Brands.
The decision to partner with Just Consultancies comes at a time when Ed Hardy is experiencing a resurgence in popularity, particularly among Gen Z consumers. To showcase their latest collection, the brand recently participated in the Just Around the Corner trade show, hosted by the founders of Just Consultancies.
As part of this partnership, Ed Hardy will be introducing two wholesale tiers: Mainline and Black Line ‘Premium’. The Mainline collection will cater to a wide range of consumers and include key pieces like cargo pants, jeans, and jersey garments. On the other hand, the Black Line ‘Premium’ collection will target the high-end market, offering embellished and embroidered products. Both collections will be made using 100% organic fabrics and manufactured in Dongguan, China.
Juls Dawson, the managing director of Just Consultancies, expressed his excitement about this partnership, stating that they have never felt as confident with the tools they have at their disposal. He believes that there is immense potential, especially with the clear distinction between the Mainline and Black Line collections.
Andy Flack, the boss of Zero21 Brands, explained their decision to collaborate with Just Consultancies. They were approached by multiple agencies but ultimately chose Just Consultancies due to their strong understanding of the Ed Hardy brand heritage. Just Consultancies also showcased their experience working with classic brands like Fila, Russell Athletic, Original Penguin, Farah, and Juicy Couture, which impressed Zero21 Brands. Additionally, Just Consultancies’ relationships with key buyers in the industry further solidified their appeal.
Overall, this partnership between Ed Hardy, Just Consultancies, and Zero21 Brands is expected to strengthen the brand’s presence in the UK and Ireland. With Ed Hardy’s rising popularity among young consumers, this collaboration will likely lead to further success for the tattoo-inspired fashion label.
For more information about Ed Hardy and their collections, visit their official website here.
To learn more about Just Consultancies and their expertise in the fashion industry, visit their website here.
