Eco-activist Livia Firth recently honored Osklen, the renowned sustainable fashion brand founded by Brazilian trailblazer Oskar Metsavaht, with the esteemed Green Carpet Challenge brandmark. This recognition was a testament to Osklen’s groundbreaking use of Pirarucu fish skin in their fashion lines, a creative and sustainable choice that caught Firth’s attention.
The ceremony, held at the elegant Les Jardins du Faubourg hotel in Paris, was a star-studded affair where Firth personally bestowed the Green Carpet Challenge brandmark upon Metsavaht. Amidst the celebration, Firth also addressed the temporary delay of John Galliano’s much-anticipated Green Challenge Collection for Maison Margiela. Nevertheless, she assured everyone that the eco-friendly show would go on, rescheduled to dazzle audiences in September during the ready-to-wear season.
The luncheon, attended by luminaries like French actor Vincent Cassel, underscored the close relationship between creativity and sustainability. Cassel, a close friend and supporter of Metsavaht, lauded Osklen’s unwavering commitment to ethical fashion practices. For over a decade, Osklen has been setting the standard for sustainable fashion through its use of eco-friendly materials and renewable energy sources.
Metsavaht, adorned with tattoos from his recent Amazonian expedition, used the occasion to raise awareness about the urgent need to protect the rainforest from threats like deforestation and exploitation. His impassioned plea for environmental conservation mirrored Osklen’s ethos of blending style with sustainability. In a world facing environmental challenges, brands like Osklen offer a glimmer of hope for a greener and more sustainable future.
To learn more about Osklen’s sustainable fashion initiatives, visit their official website here. For more information on Livia Firth’s Green Carpet Challenge movement, visit the official website here.
