Ebay has recently launched its new brand platform, called ‘Certified by Brand’, which aims to collaborate directly with luxury brands in order to expand their resale efforts and offer exclusive products to shoppers. This exciting program will feature certified pre-owned, limited-edition, and exclusive items from renowned brands such as Konstantin Chaykin, Zodiac Watches, and Le Vian, covering categories like watches, handbags, and fine jewelry.
One of the major advantages for brands participating in Ebay’s Certified by Brand program is the access to the platform’s massive customer base, which currently stands at 133 million active buyers. In addition, brands will have the opportunity to gain valuable consumer insights from Ebay’s global network of buyers. To ensure customer satisfaction, all the items in the program are backed by the respective brands. Moreover, all watches come with a minimum one-year warranty, while jewelry and handbag items include a certificate of authenticity with each purchase.
Tirath Kamdar, the global GM of luxury at Ebay, expressed his enthusiasm for this new program, emphasizing that “Certified inventory in the resale market is an undeniable opportunity for brands and authorized retailers, and Ebay is the ideal partner for those looking to scale.” He further stated that Ebay’s Certified by Brand program will elevate the accessibility for both buyers and brands, providing a confident shopping and selling experience for luxury goods.
This brand platform is introduced after the successful launch of Authenticity Guarantee in the U.S. market in 2020. Currently covering a wide range of products such as sneakers, handbags, watches, jewelry, and trading cards, the Authenticity Guarantee has played a vital role in establishing trust and confidence among Ebay shoppers. With the addition of Certified by Brand, Ebay further solidifies its commitment to providing a reliable and secure platform for brands, retailers, and buyers in the high-end market.
Renowned watchmaker Vianney Halter expressed his excitement about partnering with Ebay, a platform he has long been a customer of. He believes that Ebay’s extensive inventory offers a fantastic opportunity for customers to discover exceptional pieces, and he is thrilled to bring a selection of extraordinary watches to Ebay’s customer base.
With the launch of Certified by Brand, Ebay not only opens up a world of luxury resale to shoppers but also establishes itself as a trustworthy partner for brands seeking to expand their market presence. Through dedicated programs like Authenticity Guarantee and Certified by Brand, Ebay continues to innovate and elevate the online shopping experience for both customers and brands.
Links:
1. Ebay
2. Certified by Brand
