Dyne, a renowned fashion label recognized for its cutting-edge combination of functionality and style, took center stage at New York Fashion Week: Men’s with an exceptional showcase on February 5th at the prestigious Fashion Institute of Technology. Departing from the conventional runway and models, Dyne opted for a captivating display featuring 12 mannequins encircling a striking pile of vintage electronics.
Upon first glance, the assortment of wires, keyboards, televisions, and computer monitors may have appeared to be mere clutter. However, for Dyne’s visionary creative director Chris Bevans, each component held the potential to be repurposed into something contemporary and groundbreaking. Drawing inspiration from his formative years steeped in technology as the offspring of an engineer at Eastman Kodak, Bevans integrated his early experiences into the installation at FIT.
Dyne’s fall/winter 2019 collection unveiled a fusion of futuristic athleisure infused with wearable technology integrated into each garment. These innovative near field chips provided immediate information to consumers regarding the item’s characteristics, origins, and even a direct avenue to purchase via Dyne’s Shopify platform.
The assortment comprised a spectrum of attire ranging from elongated vests to snug hoodies in vivid hues like neon green and glacial blue, all emblematic of Dyne’s dedication to sourcing fabrics in an eco-conscious and deliberate manner. Bevans emphasized the significance of utilizing materials readily accessible in the commercial sphere to curtail waste and environmental repercussions, procuring excess fabrics from global mills that would otherwise be discarded.
The presentation also featured digital exhibits showcasing Dyne’s latest creations and a visually compelling fashion film filmed in Oregon, underscoring the brand’s fusion of technology with the natural world. Bevans underscored the necessity for garments to be sustainable and enduring, diverging from the fast fashion sector that frequently compromises quality for quantity.
Dyne’s sustainable tech-infused fashion is presently accessible through their digital platform and select retailers like Bloomingdales, Barneys, Lane Crawford, and Takashimaya. For those eager to encounter the groundbreaking presentation firsthand, the Dyne installation at FIT’s ground-floor exhibit will be open to the public until February 7th. Dyne’s fusion of intelligent design and sustainability has cemented its status as a pioneering entity within the realm of fashion.
For more information on Dyne and their revolutionary approach to fashion, you can visit their website here. Additionally, to explore Dyne’s latest collections and updates, check out their Instagram page here.
