British contemporary fashion label Joseph has recently made a thrilling announcement, revealing that the talented duo of Anna Lundbäck Dyhr and Frederik Dyhr will be taking on the role of co-creative directors for the brand. Bringing together a combined 20 years of experience in the industry, Anna and Frederik are set to inject their unique perspectives and expertise into the upscale brand.
Anna Lundbäck Dyhr, who has previously worked as a ready-to-wear design consultant in Joseph’s Paris design studio, brings a wealth of knowledge from her time at renowned fashion houses such as Bottega Veneta, Lanvin, Uniqlo U, and COS. Her diverse experience across different price points and aesthetic preferences makes her a versatile and valuable addition to the brand.
On the other hand, Frederik Dyhr boasts an impressive resume with roles such as Global Creative Director Menswear at Tommy Hilfiger, VP Design Menswear at Belstaff, and Senior Designer at Burberry. His expertise in menswear design will undoubtedly bring a fresh and dynamic perspective to Joseph’s collections.
Having Anna already on board with the Joseph team for the past two years, Frederik’s arrival marks a new chapter for the design studio and atelier in Paris. Together, the duo will share responsibilities for overseeing the women’s ready-to-wear and accessories collections, ensuring a cohesive and innovative approach to design.
CEO Barbara Campos expressed her confidence in the new co-creative directors, stating that their combined creativity and commercial expertise will only elevate the brand’s success. With Joseph having experienced changes in creative leadership in recent years, including the departure of Louise Trotter, the addition of Anna and Frederik heralds an exciting new era for the brand.
Founded in 1966 by Joseph Ettedgui, the brand has expanded to include 23 global stores, over 400 stockists, and an online store. With Anna Lundbäck Dyhr and Frederik Dyhr leading the way, Joseph is well-positioned to continue pushing boundaries and maintaining its legacy of innovation and sophistication in the fashion world.
For more information on Joseph and their latest collections, visit their official website here. Additionally, stay updated on the brand’s latest news by following them on social media platforms like Instagram and Twitter.
