Dunno. Curated, a newly opened sustainable vintage store in Soho, London, is making waves in the fashion industry. The store, situated at 8 Berwick Street, is part of Shaftesbury’s portfolio and spans an impressive 460 square feet. What sets Dunno. Curated apart is its focus on offering specially curated vintage fashion with a streetwear twist. Customers can explore a carefully selected collection of handpicked vintage apparel, as well as handcrafted reworked and upcycled workwear and streetwear. Additionally, the store features a range of rare sneakers.
The concept behind Dunno. Curated draws inspiration from both international and local stores, including Tres Bien, Our Legacy, DSM, Duke’s Cupboard, and Teejerker. By learning from these establishments, Dunno. Curated has successfully sourced highly sought-after designer products and paired them with timeless classics like Levi’s famous 501’s, Carhartt, Dickies workwear, and outdoor brands like LL Bean, Eddie Bauer, and Patagonia. The diverse mix of labels available includes 20% high-end designer brands such as Balenciaga, Prada, YSL, Burberry, Stone Island, Our Legacy, and Celine. Japanese labels like Comme des Garcons, Yohji Yamamoto, and Undercover are also featured, along with rare and hyped streetwear brands like Supreme, Palace, BAPE, and AFFIX.
One of the standout aspects of Dunno. Curated is its dedication to incorporating a Parisian style, where curating a complete outfit from head to toe is essential. The store encourages customers to take on the challenge of creating a full look in-store. Those who manage to complete this task will receive a 20% discount on their next purchase and have their picture added to the prestigious Dunno. Curated Hall of Fame.
Notably, Dunno. Curated doesn’t limit its focus to sustainability solely through pre-owned items. Instead, the store goes above and beyond, prioritizing sustainability in every aspect of its operations. From customer packaging to the materials used to construct the store itself, Dunno. Curated ensures that sustainability is at the forefront of its ethos. The store also believes in sharing its sources, a value not commonly found in the competitive vintage clothing industry. By actively encouraging younger generations to sell vintage clothes, Dunno. Curated aims to contribute to a more sustainable future for the fashion industry.
Owner Jamie Cameron views Dunno. Curated as more than just a vintage store; it is a modern clothes boutique that places vintage fashion at its core. By offering a unique blend of curated fashion, sustainable practices, and an emphasis on creating complete outfits, Dunno. Curated brings a fresh and innovative approach to the Soho fashion scene.
For more information about Dunno. Curated and to explore their products, visit their website at [insert URL here]. Additionally, you can follow them on Instagram at [insert Instagram handle here] for the latest updates and fashion inspiration.
