The luxury menswear brand Dunhill, considered somewhat of an underdog in the Richemont conglomerate, has recently stepped into the spotlight with its latest collection. Showcased at the prestigious Louvre in Paris, the spring 2020 collection marked a significant moment for creative director Mark Weston, who took the helm in 2017.
Breaking away from its traditional British tailoring roots, Dunhill surprised the fashion world with a daring and avant-garde collection this season. Drawing inspiration from Japanese aesthetics, Weston’s designs featured flowing kimono silhouettes, innovative cross-over jackets, and exquisitely crafted leather outerwear. The addition of wide-legged trousers with ankle ties and straps brought a contemporary twist to the collection.
The runway presentation itself was a spectacle, with models emerging from a cloud of dry ice against a mirrored backdrop. The predominantly monochromatic palette was punctuated by flashes of smoky blue and putty grey, with a show-stopping gold and yellow logo-print poncho providing a burst of color.
Speaking about his creative vision, Weston highlighted a focus on sophistication, elegance, simplicity, and a fresh interpretation of Dunhill’s heritage. Building on his previous successes in Paris, the collection showcased a reinvention of the brand’s signature wrapped jackets, pushing boundaries and exploring new silhouettes. The overall aesthetic can be best described as a blend of Bryan Ferry’s suave charm with the sleek, futuristic vibe of a DeLorean heist in San Francisco.
With its daring designs and boundary-pushing approach, Dunhill’s spring 2020 collection signals a new chapter for the brand in the luxury fashion landscape. As the industry takes notice of its evolution, it’s clear that Dunhill is positioning itself for an audacious art heist of its own.
To explore more of Dunhill’s fashion evolution, check out their official website here. For a closer look at Mark Weston’s creative vision, you can read interviews and features on him here.
