Dunhill, the esteemed British luxury brand, has recently unveiled an exciting partnership with the renowned Chinese fashion influencer, ‘Mr. Bags’. This collaboration has culminated in the creation of a distinctive limited edition drawstring backpack in a captivating ‘Smog Blue’ hue – a color that resonates deeply with ‘Mr. Bags’.
Tao Liang, better known as ‘Mr. Bags’, has carved a niche for himself as a discerning luxury accessories aficionado in China. Leveraging his influential blog and social media presence, he has propelled western luxury brands such as Longchamp, Givenchy, Tod’s, and Montblanc by facilitating the sale of exquisite designer handbags that command steep prices.
The limited edition backpack, a reinterpretation of Dunhill’s iconic Chiltern style, will be unveiled in a series of 300 bags exclusively through ‘Baoshop’, the influencer’s bespoke WeChat mini-program. The highly-anticipated release date for this exclusive collaboration is scheduled for 4th March, just ahead of White Day, a significant occasion observed on 14th March in East Asia that echoes the sentiment of Valentine’s Day in the region.
To mark this special collaboration, the exquisite Chiltern backpack will be elegantly encased in specially curated white packaging. In addition to this venture, Dunhill is set to introduce the all-new Cadogan backpack in striking silver grey and cornflower blue variants. Interested patrons can purchase these coveted products through Dunhill’s WeChat boutique and select outlets at Beijing SKP and Shanghai IFC starting from 6th March.
With ‘Mr. Bags’ commanding a massive following in China and a proven track record in driving sales and generating hype around luxury fashion items, Dunhill is strategically leveraging this collaboration to amplify its footprint in the Chinese market and cultivate a fresh audience of discerning luxury consumers.
In essence, the synergy between Dunhill and ‘Mr. Bags’ underscores the brand’s dedication to innovation, creativity, and engaging with diverse audiences by harnessing the influence of prominent social media figures in the dynamic realm of the fashion industry.
For more information on Dunhill’s latest collaboration with ‘Mr. Bags’ and to explore their luxurious offerings, please visit their official website here. To discover the latest trends and updates from ‘Mr. Bags’, delve into his digital realm by following his social media platforms here.
