Dunhill has taken a bold and innovative approach to the launch of its latest collection by teaming up with a modern florist for its Abstract Florals capsule. The luxury brand has joined forces with Sage, a unique florist located in the vibrant community of Peckham, South London, to create something truly remarkable. This collaboration is surprising not only because Dunhill has chosen to partner with a florist, but also because Sage’s unconventional style sets it apart from the more traditional florists found in the West End.
Renowned for its avant-garde approach to floristry, Sage has designed two bespoke floral arrangements that take inspiration from the colors and flowers showcased in Dunhill’s new collection. These stunning arrangements perfectly capture the essence of the capsule. As an exciting addition, Sage will also be offering limited edition bunches of flowers from a pop-up shop situated in the courtyard of Dunhill House in Mayfair. Each bunch will be accompanied by custom wrapping paper and a QR code that, when scanned, will bring the new collection to life. The pop-up shop will be open from Wednesday to Saturday, providing fashion enthusiasts and floral enthusiasts alike with a unique experience.
The Abstract Florals capsule collection is a highlight of Dunhill’s AW21 seasonal offer and draws inspiration from the luxurious damask fabrics traditionally found in English stately homes and early 20th-century haute couture. With a contemporary twist, this collection reinvents these fabrics for men’s ready-to-wear and accessories.
The collection celebrates the artistry of craft and reimagines eccentric British style for a modern audience. The standout feature of the collection is the use of woven jacquard fabrics that are reversible, showcasing a raw finish and an innovative deconstructed aesthetic. By embracing this approach, Dunhill blurs the lines between the inside and outside, resulting in one-of-a-kind pieces. The collection includes knitwear, shirts, and jerseys adorned with inverted floral designs that are printed, woven, and embroidered, creating a unique and modern look. Through the utilization of reverse motifs and the isolation of specific areas of the design, Dunhill has achieved an elevated and distorted floral effect.
Alongside the ready-to-wear items, the collection introduces a fresh take on an evening essential with the Cummerbund Bag. This versatile bag can be worn either around the waist or crossbody, and it comes in three variations of the abstract floral jacquard pattern.
Dunhill’s collaboration with Sage and the Abstract Florals capsule collection presents a fresh and unconventional approach to luxury fashion. By partnering with a contemporary florist and reimagining traditional fabrics, Dunhill continues to push the boundaries of menswear and redefine British elegance for the modern man.
To learn more about Sage and its distinctive floral designs, visit their website at www.sagefloralstudio.co.uk. For further information on Dunhill and the Abstract Florals capsule collection, explore their official website at www.dunhill.com.
