Dune Group has taken a bold and significant step towards rebranding and relaunching its footwear label, Head Over Heels. The strategic decision behind this move is to give the brand a modern touch and establish it as a top choice for young shoe enthusiasts looking for trendy options. With a revamped image and an expanded product range that offers a wider variety of styles, Head Over Heels is stepping into the spotlight as a standalone label with its own dedicated e-commerce site that is scheduled to launch on March 11th.
Chairman of Dune Group, Daniel Rubin, expressed his excitement about the evolution of Head Over Heels into a popular ladies brand within the company. The decision to relaunch the brand as a vibrant online fashion footwear label is a significant milestone that is poised to propel it to new heights. This strategic move is seen as a thrilling development for Dune Group, marking a new chapter in the brand’s journey.
The repositioning of Head Over Heels is a strategic move to attract a younger audience by introducing new styles ranging from elegant party shoes to casual trainers. The company is planning an extensive marketing strategy across various platforms, including social media, digital channels, and out-of-home advertising to boost the relaunch and increase brand visibility.
Reports suggest that Head Over Heels will be available in select House of Fraser and Debenhams concessions, solidifying its presence in key retail locations. With a focus on innovation, style, and meeting the preferences of young consumers, Dune Group’s revitalization of the Head Over Heels brand is set to make a mark in the footwear market. The brand is on track to become a go-to destination for trendy and affordable footwear options, marking an exciting and dynamic new chapter.
To learn more about the upcoming launch of Head Over Heels’ e-commerce site and the brand’s revamped image, visit here. For updates on the latest styles and releases from Dune Group, check out their official website here.
