Dries Van Noten, a renowned Belgian designer, has recently made a significant move by opening its very first standalone store in the United States. The chosen location for this expansion is none other than the vibrant city of Los Angeles, with the store unveiling its grand opening on La Cienega Boulevard. This marks a momentous occasion for the fashion brand as it ventures into new territory and establishes a prominent presence in the American market.
Despite the challenging retail landscape in the wake of the Covid-19 pandemic, Dries Van Noten’s new flagship store stands out as a beacon of resilience and innovation. Boasting an impressive 8,500-square-foot space, it now holds the title of being the largest store in the brand’s portfolio, a testament to its growth and success.
This two-story retail destination in Los Angeles joins the ranks of Dries Van Noten’s other standalone stores in key cities like Antwerp, Paris, Singapore, Hong Kong, and Shanghai. Founder Dries Van Noten envisions the LA store as more than just a place to shop – it will serve as a dynamic hub for creativity and cultural exchange, offering a mix of performances, art exhibitions, film screenings, and interactive workshops.
The store’s location, once home to Opening Ceremony, has been transformed into a visually striking space featuring upcycled furniture, unique seating designs, and curated artworks by local talents. Visitors can also explore dedicated archive rooms showcasing historic pieces from the brand’s collections dating back to the 1990s for both men and women.
Looking ahead, Dries Van Noten plans to introduce a novel concept of allowing customers to sell their own pre-loved Dries Van Noten items in-store, adding an element of personal engagement and sustainability to the shopping experience. Since being acquired by Puig in 2018, the brand has thrived under the Spanish group’s ownership, which also oversees prestigious labels such as Carolina Herrera, Nina Ricci, and Paco Rabanne.
In the ever-evolving retail landscape, Dries Van Noten’s venture into Los Angeles signifies a strong commitment to fostering creativity, sustainability, and community involvement. The brand’s forward-thinking approach to retail sets a high standard for immersive and unparalleled shopping experiences, reflecting their unwavering dedication to delivering excellence to customers.
To learn more about Dries Van Noten and their latest collections, visit their official website here. Additionally, for updates on upcoming events and activities at the LA store, follow their social media channels for the latest news and updates here.
