Drest, the luxury shopping-meets-gameplay app, has recently undergone a shift in its management team. Lisa Bridgett has been appointed as the new CEO, while the company’s founder, Lucy Yeomans, will take on the role of co-chairman and chief brand and product officer. Investor and entrepreneur Graham Edwards will join Bridgett as co-chairman.
Bridgett brings a wealth of experience in technology, digital, and e-commerce, having worked at companies such as Accenture, Universal Music, Ralph Lauren, and Net-A-Porter. Her promotion from COO to CEO comes at a crucial time for Drest as the company experiences significant growth and prepares for rapid acceleration in 2022.
In her new role, Bridgett will be responsible for driving Drest’s development across gaming, media, data, and e-commerce. The company aims to build upon its impressive 250% year-on-year user growth. With Bridgett’s extensive background in the fashion, music, and gaming industries, she is well-equipped to lead Drest into its next phase of expansion.
Meanwhile, Yeomans will continue to lead Drest in strategic product development, partnerships, brand, and creative aspects. Her focus will be on enabling the gaming platform’s metaverse development. The management change reflects the significant user retention and growth that Drest achieved in 2021.
Yeomans expressed the importance of setting up all elements of a startup for long-term success and expressed confidence in Bridgett’s leadership abilities. She highlighted Bridgett’s impressive track record in the digital space. Bridgett also shared her excitement about her new role and her vision for scaling Drest. She emphasized the importance of leveraging the developer ecosystem, marketing channels, and strategic revenue streams to capitalize on the company’s growing user base.
Overall, Drest is well-positioned for continued success in the luxury and lifestyle industries’ growing interest in gaming and the metaverse. With Bridgett as CEO and Yeomans leading strategic initiatives, the company is poised to achieve its goals in the coming year.
Useful links:
1. Drest official website
2. Lisa Bridgett’s LinkedIn profile
