DressX and Dundas, two prominent names in the fashion industry, have teamed up once again to bring their second collection to Roblox, a popular virtual gaming platform. This new collection, called ‘The DressX x Dundas Party Drop’, takes inspiration from iconic celebrity looks and offers five incredibly realistic and inclusive 3D clothing items. To ensure a perfect fit for all avatar body types, the collaboration utilizes Roblox’s ‘Layered Clothing’ technology.
The standout pieces in this collection include the Queen Bey gold crown, which is inspired by one of Beyonce’s Grammy Awards outfits, a dazzling metaverse party-perfect embellished dress, and a Barbie-inspired pink 90s mini dress. Additionally, the collection features two Dundas merch items adorned with their signature logo.
This collaboration follows DressX’s successful debut on Roblox in May 2022, where they became the first pure-play digital fashion brand to release a collection on the platform. Since then, DressX has sold over 50,000 items from their initial collection. The co-founders of DressX, Daria Shapovalova and Natalia Modenova, are thrilled for this new collaboration and are excited to start off the New Year 2023 with such a renowned fashion brand like Dundas.
Dundas, founded by Peter Dundas in 2017 with an iconic appearance by Beyoncé Knowles at the Grammy Awards, is famous for its red carpet designs. The brand has dressed numerous high-profile personalities at prestigious events such as the Oscars, Grammy’s, Met Gala, Cannes Film Festival, and the Super Bowl Live Halftime show. Partnering with DressX and Roblox allows Dundas to expand its presence in the digital fashion space.
Peter Dundas and Evangelo Bousis, the creative minds behind Dundas, share their excitement for this ongoing collaboration with DressX and express their goal of utilizing digital fashion to offer the Metaverse generation the opportunity to wear recognizable celebrity looks turned digital. They eagerly await the response from the community regarding their new Party Drop collection.
The DressX x Dundas collaboration is a testament to the growing influence of fashion in the digital realm and the increasing overlap between traditional fashion and the metaverse. By partnering with Roblox, DressX and Dundas aim to provide users with high-fashion digital designs that allow them to express their unique style and creativity in the virtual world. As the fashion industry continues to embrace digital innovation, collaborations like this will become more common, blurring the boundaries between physical and virtual fashion realms.
For more information on the DressX x Dundas Party Drop collection, you can visit their official website [insert link] and explore the world of digital fashion on Roblox [insert link].
