DKNY, the iconic fashion brand recognized for its modern and chic designs, has recently joined forces with The Swarovski Group to bring forth an exciting new international jewelry line to their already impressive portfolio of lifestyle products. This strategic collaboration is the result of a multi-year licensing agreement, with the aim of offering customers a stunning women’s fashion jewelry collection adorned with sparkling crystals, inspired by the bustling urban setting of DKNY’s hometown, New York City.
The highly-anticipated DKNY and Swarovski jewelry collection is scheduled to make its debut twice a year across global markets, excluding North America. The initial reveal is slated for March 2019, followed by a grand launch in September of the same year. Featuring a range of exquisite necklaces, earrings, rings, and bracelets all priced below 99 euros, this partnership is poised to provide fashion-forward luxury jewelry that is affordable and resonates with DKNY’s discerning clientele.
Jeff Goldfarb, the esteemed executive vice president of G-III Apparel Group, DKNY’s parent company, expressed his enthusiasm for this collaboration, remarking, “Swarovski’s unmatched craftsmanship, illustrious heritage, and commitment to creating elegant yet accessible luxury accessories make them the perfect partner for the international jewelry launch of the DKNY brand.” He further conveyed his eagerness to expand the jewelry category and extend DKNY’s global reach to customers around the world.
Alongside the Swarovski collection, DKNY is diligently working on crafting their own distinctive fashion jewelry line that will seamlessly complement this exciting partnership. With the launch of these new jewelry offerings, DKNY is poised to reinforce its status as a prominent lifestyle brand in the international market, showcasing its unwavering commitment to delivering quality, style, and innovation to its loyal fanbase.
