Dior’s summer celebration has officially begun with the launch of their pop-up boutique in Ibiza, continuing the trend from the previous year’s successful temporary store. This year marks the luxury brand’s second consecutive choice of the Mediterranean island for an exclusive shopping experience. The pop-up boutique, which opened its doors on July 3rd and will be welcoming visitors until the end of October, is conveniently located in the bustling heart of the marina.
Within the vibrant store, fashion enthusiasts can delight in a display of Maria Grazia Chiuri’s Dioriviera women’s collection as well as Kim Jones’ Autumn/Winter 2020 line. Additionally, the boutique features the latest homeware offerings from Dior Maison. Among the must-have items are the iconic Dior Book Tote and Walk’n’Dior trainers adorned with elegant Toile de Jouy embroidery. Furthermore, guests will be captivated by the new Dior Around the World capsule collection, showcasing striking graphic designs in a chic camouflage theme.
Beyond its array of fashionable pieces, the pop-up boutique serves as a gallery for works by acclaimed Italian artist Pietro Ruffo, thoughtfully curated by Maria Grazia Chiuri. Dior’s presence in Spain extends beyond Ibiza, with three stores in Madrid, Barcelona, and Marbella, as well as three concessions at El Corte Ingles.
The timing of this exciting pop-up shop coincides with the revival of tourism in the Balearic islands in June, following the challenges posed by the Covid-19 pandemic. Christian Dior has been a prominent figure in Spain since 1982, marked by the establishment of the Christian Dior Española subsidiary. While LVMH, the parent company of Dior, experienced a 15% decline in sales amounting to €10.6 billion due to the impact of the coronavirus crisis, the group remains optimistic about a resurgence in the latter half of the year.
To learn more about Dior’s latest collections and initiatives, visit their official website here. For a virtual tour of the Ibiza pop-up boutique, click this link.
