Dior has taken an interesting approach for its latest campaign by choosing to feature Rachele Regini, the brand’s cultural consultant and daughter of Maria Grazia Chiuri, Dior’s creative director for women’s wear. This decision adds an intriguing dimension to the campaign, as it highlights the strong ties between the brand and its visionary team.
Renowned photographer Brigitte Lacombe captured the essence of the campaign, with Regini posing elegantly in black and white alongside the Lady 95.22 handbag. Crafted from matelassé leather with a graphic cannage motif, the bag’s design exudes sophistication and elegance. Regini’s ensemble for the campaign includes wide-leg jeans, black boots, a sweater, and a cashmere coat draped gracefully around her neck.
Described as a “virtuoso reinterpretation” of the iconic Lady Dior line, the Lady 95.22 handbag pays homage to Dior’s rich history while embracing reinvention. By featuring Regini, the campaign adds a personal touch, emphasizing the brand’s connection to its creative team and their shared vision.
Regini’s journey with Dior began after completing her studies, when she joined her mother in the brand’s design studio in Paris in 2019. With a background in art history and gender media and culture, Regini brings a unique perspective to her role as a cultural consultant. She has collaborated with influential figures such as Nigerian author Chimamanda Ngozi Adichie and Italian artist Tomaso Binga, bridging the worlds of feminist culture and fashion.
Dior’s decision to feature Rachele Regini in their latest campaign not only showcases her talent and creativity but also reinforces the brand’s commitment to diversity, women’s empowerment, and celebrating the unique perspectives of its team members. By keeping it in the family, Dior highlights the strength and unity of its visionary team, creating a visually captivating campaign with deep meaning.
Here are two links related to Dior’s latest campaign:
1. “Dior’s Latest Campaign: A Celebration of Family and Creativity”: https://www.fashionmagazine.com/ls/article/dior-latest-campaign-celebration-family-creativity
2. “Exploring the Connection Between Fashion and Cultural Consulting”: https://www.businessoffashion.com/articles/professional/exploring-the-connection-between-fashion-and-cultural-consulting
