Dior, the renowned Parisian couture house, is taking its fashion show experience to the digital space with the presentation of its Cruise 2024 collection. The brand aims to bridge the gap between physical fashion shows and the virtual audience by offering a personalized and inclusive experience.
To add an air of exclusivity to the event, Dior has released personalized virtual invitations, which have been shared on social media. These invitations not only give value to the online community but also create a sense of exclusivity, albeit in a somewhat artificial manner.
Special guests like Alicia Keys, Rachel Zegler, and Aislinn Derbez are inviting their followers to generate their own personalized e-vites by tapping on the invitation card. This interactive feature allows fans to feel personally connected to the brand and the collection. The Dior Cruise 2024 show will be live-streamed from Mexico City on Saturday, May 20 at 8:30pm CST.
Unlike instant Instagram filters, the demand for these personalized e-vites requires registration on Dior’s website. This not only creates anticipation for the public but also helps Dior strengthen its database and establish a strong presence among its audience during the show.
After successfully presenting its Cruise 2023 collection in Seville last year, Dior is set to showcase its Cruise 2024 collection in Mexico. The show, scheduled for Saturday, May 20 at 4:30pm, will feature notable personalities like singer Alicia Keys.
In case you want to learn more about Dior or explore their collections, you can visit their official website: https://www.dior.com/. Additionally, if you are interested in fashion shows and want to stay updated on the latest trends and events, you can check out Vogue’s coverage: https://www.vogue.com/fashion-shows.
