The highly anticipated collaboration between Dior and Jordan is set to make waves in the fashion and sneaker worlds when it hits shelves in 2020. According to reports from popular streetwear platform Hypebeast, the two iconic brands are coming together to release a revamped version of the legendary Air Jordan 1. Limited to just 1,000 pairs, each shoe is rumored to carry a hefty price tag of $2,000. Despite numerous inquiries, Dior has chosen to keep mum on the details surrounding the collaboration.
This news follows hot on the heels of a recent announcement regarding a major partnership between Prada and Adidas, which is expected to focus on footwear offerings from Adidas and Adidas Originals.
If the murmurs about the Dior-Jordan collaboration hold true, the synergy between the two labels seems like a natural fit. Kim Jones, the innovative mind behind Dior Menswear, has a track record of infusing streetwear elements into his designs. Previous successful partnerships with artists Kaws and Daniel Arsham have laid the foundation for what promises to be an exciting venture with Jordan.
In a recent conversation at the Vogue Fashion Festival, Jones spoke passionately about his love for collaborating with artists and fostering creativity within a team setting. With the success of the Louis Vuitton x Supreme collaboration in 2017 under his belt, Jones hinted at the potential for a dynamic and diverse collection with Dior.
The fashion world was rocked when Louis Vuitton teamed up with Supreme, creating a frenzy among fans eager to snag the limited-edition pieces. Despite the massive popularity, the collaboration did face some challenges, particularly in Paris, where certain incidents caused a stir within the industry.
For a period, luxury brands shied away from such high-profile collaborations, instead focusing on developing their own sneaker lines. However, the recent string of partnerships from the likes of Prada and the forthcoming collaboration between Dior and Jordan indicate a shift in the industry landscape. The ever-strengthening bond between upscale fashion houses and street culture suggests that this trend is here to stay.
