Luxury fashion brand Dior has recently unveiled its new and larger store on Sloane Street in London, solidifying its presence as a prominent shopping destination. The new location is twice the size of its previous store and features an array of exquisite offerings. Visitors can explore the womenswear collections by Maria Grazia Chiuri, as well as the stunning Dior Joaillerie pieces created by Victoire de Castellane. In an exciting development, the store also introduces the highly coveted menswear collection by Kim Jones, making it the first of its kind on Sloane Street.
The new Dior store, owned by luxury conglomerate LVMH, boasts a reinvented façade that elegantly incorporates Dior’s iconic cannage motif in a mesmerizing play of light and transparency. Inside, the store spans three floors and takes design inspiration from the renowned 30 Montaigne flagship store in Paris. The space is characterized by a harmonious blend of white, cream, and natural tones, while incorporating quintessential Dior elements such as Versailles parquet, toile de Jouy, and cannage. The staircase stands out with its unique mirror motif of the cannage pattern, adding an unexpected touch of glamour. Furthermore, the store is adorned with artworks by esteemed British artists including Victoria Morton, Peter Seal, and Selma Parlour. To complement the aesthetic appeal, the furniture selection includes pieces by internationally acclaimed designers such as Christophe Delcourt, Patricia Urquiola, and VonneGut/Kraft.
The timing of Dior’s new store opening coincides with the commencement of Sloane Street’s refurbishment program, which has received a massive £46 million investment from Cadogan, the landlord/developer, and the Royal Borough of Kensington and Chelsea. This significant investment emphasizes the commitment to establish Sloane Street as a preeminent luxury shopping destination in London. The endeavor has also caught the attention of other luxury brands like Valentino and Louis Vuitton, who have disclosed their plans to upgrade and expand their stores on Sloane Street.
Dior’s new store on Sloane Street is a testament to the brand’s dedication to providing an exceptional shopping experience for its discerning clientele. The expansion enables Dior to proudly present its complete range of collections, including womenswear, menswear, and jewelry, showcasing the brand’s commitment to exceptional craftsmanship and timeless style. With its prime location and breathtaking design, the new store is poised to attract individuals who appreciate luxury and seek to embrace their personal style.
Useful links:
– Dior Official Website
– Cadogan Official Website
