For the upcoming end-of-year celebrations in 2023, renowned fashion house Dior has exciting plans in store for its fans in the Big Apple. They are set to unveil a larger-than-life creation on the facade of one of the most iconic stores in New York City. Known as the Carrousel des Rêves, this dazzling illumination by DiorThink Big aims to captivate audiences with its gigantic presence, perfectly reflecting the grandeur that characterizes the American metropolis.
Having been a fixture at Saks Fifth Avenue for over seven decades, Dior is now preparing to showcase a temporary installation that will span the entire facade of the prestigious department store. The Carrousel des Rêves, a circular masterpiece, was specifically crafted in response to the intricate motif created by artist Pietro Ruffo for Dior’s Cruise 2024 collection. Under the visionary leadership of Maria Grazia Chiuri, the artistic director of women’s collections, this captivating creation promises to exhibit the various symbols that define Dior’s unique DNA, including stars, clovers, and even zodiac signs. As dusk settles, the installation will also surprise and delight viewers with unprecedented light displays, complemented by an array of vibrant flowers.
Dior’s strategic timing further amplifies the visibility of this magnificent installation. In addition to its monumental presence, the fashion house plans to showcase its universe across the store’s twenty-four windows, located on the iconic Fifth Avenue. Through a series of miniature scenes, Dior, owned by LVMH, intends to chronicle its American journey from the post-war era to the present day. According to WWD, this initiative may also incorporate a temporary space dedicated to Dior’s enchanting collection of perfumes. Additionally, an exclusive Dior pop-up will be set up on the Saks e-commerce website, allowing online shoppers to partake in the festivities.
This collaboration between Saks Fifth Avenue and Dior marks the first time that the department store has partnered with a fashion house to offer an immersive experience during the end-of-year celebrations, a pivotal period in both the tourist and retail calendars. Dior has previously made a lasting impression by gracing the facade of London’s esteemed Harrods department store during the Christmas season.
The Carrousel des Rêves de Dior at Saks is set to be unveiled on November 21, 2023, and will remain visible until January 5, 2024.
Useful links:
– Dior Official Website
– Saks Fifth Avenue Official Website
