French fashion house Dior is gearing up for a momentous event – the showcasing of its Fall 2022 men’s collection in a live show in London. Set to take place on December 9, this show holds special significance for the artistic director of Dior Men, Kim Jones, as it will be held in his hometown. It is yet another international destination for Dior, following successful shows in Miami and Tokyo. Sadly, Jones was unable to attend the Dior men’s collection event in Beijing last year due to the pandemic.
For Dior, this London show holds more importance than just being a showcase of their latest collection. It has been almost five years since the iconic fashion house staged a women’s cruise collection at Blenheim Palace, celebrating the profound bond between Dior and British culture. This event occurred just before the pivotal Brexit vote. Pietro Beccari, chairman and CEO of Christian Dior Couture, is delighted to present the Fall men’s collection abroad, emphasizing the immense value of the physical runway experience.
Dior sees this show in London as the start of a brand new chapter in its longstanding friendship with the United Kingdom. The fashion house aims to reaffirm the ties established during its first show in the country back in 1947, which was attended by the Queen Mother and Princess Margaret. Beccari also highlighted the special connection that Jones has with London as his birthplace and current residence. The city’s vibrant creativity serves as a constant inspiration for Jones, who previously led the menswear departments at Dunhill and Louis Vuitton. The last British men’s show he held was in 2003.
The demand for invitations to this highly anticipated event is expected to be overwhelming, as Kim Jones, a prominent figure in British menswear design, returns to his home turf. Dior’s pre-fall men’s collection show in London promises to captivate the fashion world, solidifying the brand’s reputation for innovation and style.
For more information, you can visit Dior’s official website. You can also check out Vogue UK for updates on the upcoming show.
