Luxury fashion house Dior is set to debut its men’s pre-collection in Hong Kong, following in the footsteps of fellow LVMH group brand Louis Vuitton. The Dior show, scheduled for the first half of next year, marks the first time the brand will present its men’s pre-collection in the city.
This move aligns with the tradition set by Dior’s men’s creative director, Kim Jones, who has been known for showcasing his pre-collections at various global locations since 2018. These destinations have included Tokyo, Miami, London, and even the pyramids of Cairo in Egypt. The exact date of the Hong Kong show will be announced soon.
The decision to hold these luxury fashion shows in Hong Kong comes at a pivotal time for the city. Hong Kong is actively working to restore its image and attract wealthy customers to its luxury shopping centers. The partnership between Louis Vuitton and local property and commercial developer, the Cheng family, for their show highlights the city’s efforts to rejuvenate its luxury fashion industry.
Dior has a longstanding presence in Hong Kong, having previously showcased in the city during the 2010s when the Asian market was experiencing rapid growth. In 2014, the brand relocated its haute couture collection to Hong Kong for the spring-summer season. Additionally, two years later, it replicated its Paris show by presenting its men’s collection for the autumn-winter season. With approximately ten Dior boutiques in the city, the brand has solidified its foothold in Hong Kong for over four decades.
The decision by both Dior and Louis Vuitton to bring their men’s pre-collections to Hong Kong underscores the city’s significance as a key fashion destination in Asia. As one of the world’s leading luxury brands, Dior’s choice to showcase its collection in Hong Kong further emphasizes the city’s reputation for luxury and its ability to attract globally renowned fashion brands. Hong Kong continues to captivate affluent consumers and remains an important player in the luxury fashion industry.
For more information on Dior’s men’s pre-collection show in Hong Kong, visit their official website: Dior Official Website
To learn more about Hong Kong’s luxury fashion scene and attractions, visit the Hong Kong Tourism Board’s website: Hong Kong Tourism Board
