Dior has recently made a groundbreaking announcement regarding their upcoming summer 2022 men’s collection. The renowned fashion house has partnered with rapper Travis Scott, marking the first time they have ever collaborated with a musician to create a full collection. The highly anticipated collaboration between Dior’s artistic director Kim Jones and Scott will be unveiled in Paris on Friday.
Travis Scott is no stranger to successful partnerships, having previously worked with major companies such as Nike, McDonald’s, and Playstation through his creative collective, Cactus Jack. His involvement with Dior began as a model for the Air Dior capsule collection, which was a collaboration between the fashion house and Jordan Brand.
Aside from his accomplishments in music and fashion, Scott is also dedicated to philanthropy. In 2020, he established the Cactus Jack Foundation, which aims to empower young people by providing education and creative resources for long-term success. The foundation has recently partnered with Parsons School of Design to launch a fashion program and introduced its own HBCU Scholarship Program.
Kim Jones, the artistic director of Dior, is renowned for his collaborations with prominent artists such as Kaws, Daniel Arsham, and Peter Doig. Since joining Dior three years ago, Jones has been credited with starting the luxury streetwear trend through his successful collaboration between Louis Vuitton and Supreme in 2017. Most recently, he introduced a co-branded capsule collection with Sacai, marking Dior’s first partnership of this kind.
The Dior collection created in collaboration with Travis Scott will not only be showcased in Paris but will also be livestreamed on dior.com. This exciting move allows fashion enthusiasts from around the world to experience the unveiling of this highly anticipated collaboration.
Useful links:
– Dior’s official website
– Cactus Jack Foundation’s official website
