Luxury fashion house Dior has recently announced an exciting partnership with the popular racing video game, Gran Turismo 7. This collaboration will bring exclusive “skins” to the game, along with a customized vintage car called the De Tomaso Mangusta that can only be accessed within the virtual world of the game.
Renowned designer Kim Jones, who serves as the artistic director of Dior men’s collections, took charge of creating the unique skins that players will have the opportunity to use in the game. These skins feature iconic Dior motifs like the Dior Oblique and CD Diamond initials. They are accompanied by a patch that reads ‘Christian Dior Atelier Avenue Montaigne’. Additionally, the number ’47’ appears on both the driver’s silhouette and the race car, paying tribute to the year 1947 when Christian Dior presented his groundbreaking fashion show.
In addition to the virtual skins, Dior has also created a striking gear collection for players to enjoy in Gran Turismo 7. This collection includes a vivid yellow and gray jumpsuit, matching gloves, reinterpreted Diorizon shoes, and a sleek blue and gray helmet. All these exceptional pieces were brought to life through the collaboration with Japanese studio Polyphony Digital, a subsidiary of Sony Interactive Entertainment Inc.
Gran Turismo 7 has been captivating gamers since its launch on PlayStation 4 and PlayStation 5 consoles. The game offers players an exhilarating experience of high-speed racing and immerses them in a realistic virtual racing world. The Dior collaboration, set to release on August 25, adds a touch of luxury and style to the gaming experience.
By partnering with Gran Turismo 7, Dior is showcasing its commitment to exploring innovative and unexpected collaborations. By venturing into the world of video games, Dior not only stays relevant in the ever-evolving digital landscape but also expands its reach to a new and diverse audience. This unique collaboration highlights the intersection of fashion, art, and technology, demonstrating the endless possibilities for creative expression in the modern world.
The fashion and gaming industries have seen a rise in collaborations in recent years as luxury brands recognize the immense potential of the gaming industry. These collaborations create a symbiotic relationship between fashion and gaming, allowing fashion brands to tap into the large and passionate gaming community while offering gamers a chance to experience luxury within a virtual setting.
The Dior collaboration with Gran Turismo 7 continues this trend, bringing together two seemingly distinct industries with a shared goal: to captivate and inspire through innovative and immersive experiences. As gamers eagerly await the launch of this exclusive collaboration, it is evident that the boundaries between fashion and video games are continuing to blur, presenting exciting possibilities for the future.
[Link 1: Gran Turismo 7 Official Website](https://www.gran-turismo.com/us/gtsport/top/) [Link 2: Dior Official Website](https://www.dior.com/)
