Dior, the renowned Parisian fashion brand, has recently opened two temporary boutique pop-up stores in the popular Greek island destination of Mykonos. These stores, which opened their doors on May 19 and 28 respectively, are part of Dior’s exclusive Dioriviera capsule collection, designed by the brand’s artistic director, Maria Grazia Chiuri. The aim of these pop-up stores is to provide shoppers with an immersive summer shopping experience, allowing them to fully embrace and indulge in the world of Dior while enjoying their time in Mykonos.
Maria Grazia Chiuri has been bringing her pop-up stores to luxurious resorts during the summer season for several years now, and Mykonos was a natural choice for showcasing her Dioriviera collection. The collection itself features a range of pieces that are perfect for the summer season, including delicate sailor-striped tops, Mitzah scarves, tote bags, and J’Adior bracelets. These items perfectly embody Chiuri’s vision of summer fashion and beautifully capture the essence of the Dioriviera collection.
Apart from the Mykonos pop-up stores, Dior also opened three Dioriviera stores in Italy last year, located in Forte dei Marmi, Cortina d’Ampezzo, and Capri. These stores were accompanied by a fashion show in Puglia, further solidifying Dior’s dedication to celebrating the summer season with its timeless essentials and decorative objects by Dior Maison.
The Dioriviera collection showcases Dior’s expertise across various categories, including ready-to-wear, leather goods, shoes, and accessories. The collection incorporates Dior’s iconic toile de Jouy and Oblique motif, which add an element of sophistication to the pieces. Chiuri’s designs, combined with vibrant colors, evoke a sense of ’80s fashion reminiscent of the iconic brand Fiorucci.
In addition to fashionable items, the Mykonos pop-up stores also offer visitors a chance to explore a selection of decorative objects by Dior Maison. This provides an opportunity to fully immerse oneself in the luxurious and stylish world of Dior, showcasing the brand’s commitment to providing a complete shopping experience.
The strategic timing of the pop-up store openings in Mykonos is linked to Dior’s highly anticipated cruise collection runway show, which is set to take place in Athens on June 17. By opening the Dioriviera pop-up stores just before this important event, Dior aims to generate significant attention for its brand in the Greek islands. With the addition of these pop-up stores, Mykonos is now an even more enticing destination for fashion enthusiasts and vacationers alike.
Dior’s presence in Mykonos reflects the brand’s commitment to connecting with its customers in vibrant and picturesque locations. The Dioriviera pop-up stores offer a shopping experience like no other, allowing visitors to fully embrace the spirit of summer and the beauty of the Cyclades. Whether it’s a sailor-striped top or a Dior Maison decorative object, Dioriviera brings a touch of luxury and elegance to every summer getaway.
Useful links:
1. Dior’s Dioriviera collection: https://www.dior.com/en_us/womens-fashion/summer-fashion/must-haves-for-summer/v1-carlicot-18
2. Discover the beauty of Mykonos: https://www.discovergreece.com/en/greek-islands/cyclades/mykonos
