Dior is taking its online strategy in the United States to the next level with the launch of a new shoe collection on the e-commerce site BG.com, which is owned by luxury department store Bergdorf Goodman. This collaboration with Bergdorf Goodman, which began in 2015, solidifies Dior’s foray into the world of online commerce. The collection of shoes, specifically designed for the summer season, is now available on BG.com.
The unique aspect of this shoe collection is that it is a limited edition, exclusively available on BG.com from June 7th to 28th, 2017. This means that Bergdorf Goodman will be the only retailer offering these exceptional shoes online. This exclusivity provides Dior with the opportunity to captivate their US fans in a new and exciting way.
To further enhance their online sales strategy in the USA, Dior has enlisted the help of four influential individuals in the country. Camila Coelho, Yoyo Cao, Melina Matsoukas, and Mia Moretti have been chosen as brand ambassadors to promote Dior’s shoe collection. These influencers have a significant presence on various social media platforms, with Camila Coelho alone boasting 6.2 million Instagram followers and 2.9 million Facebook followers.
Among the ambassadors, Yoyo Cao has garnered a considerable following in Singapore and has even launched her own fashion creations on her e-commerce site. By partnering with such influential individuals, Dior hopes to reach a wider audience and generate more interest in their shoe collection.
The shoe collection, available in a range of different colors, is priced between $790 and $2,290. These luxury shoes are an investment for fashion enthusiasts looking to add a touch of Dior to their summer wardrobe.
Overall, Dior’s intensified online strategy, in collaboration with Bergdorf Goodman and influential individuals, is a smart move to attract more consumers in the United States. By leveraging the popularity of influencers and the exclusivity of limited edition collections, Dior aims to capture the attention and loyalty of their US fans.
Useful links:
– Bergdorf Goodman website
– Dior official website
