For the holiday season, Dior, the renowned fashion house based in Paris, has introduced a new animated filter to its traditional gift boxes called the Dior Luminarie. In a creative twist, the clothing and accessories from Dior’s Women’s collections now feature Christmas packaging adorned with kaleidoscopic designs directly inspired by the Luminarie, famous decorations from Southern Italy, particularly the region of Puglia. These luminous architectural designs, which were initially showcased in the brand’s Cruise 2021 fashion show, are now being showcased on both the packaging and the digital platforms of the house.
To bring these stunning illustrations to life and recreate the enchanting play of lights, Dior has developed a collection of exclusive filters. These filters are accessible on popular social media platforms such as Instagram, Facebook, 8th Wall, and even Snapchat. It is worth noting that Dior recently collaborated with Snapchat to introduce an augmented reality feature that allows users to try on sneakers virtually. The filters, inspired by the unique ‘luminarie’ of Puglia, allow users to experience the vibrant and colorful magic of Dior’s seasonal wrapping.
To explore and embrace these mesmerizing Dior Luminarie filters, visit the official Snapchat, Instagram, and Facebook pages of Dior. Immerse yourself in the enchantment and joy of the holiday season by experiencing the dynamic and captivating visual effects created by Dior’s fantastic filters.
To access the Dior Luminarie filters, click here: https://t.co/42JCLDjAwj. Make sure to check out the filter on Snapchat, Instagram, and Facebook to witness the magnificence and allure of Dior’s festive wrapping.
Sources:
– Official Dior Twitter account: @Dior
