The luxury sector is known for constantly expanding its reach, and Christian Dior Couture perfectly embodies this spirit of conquest. In a matter of weeks, Dior has journeyed from the pyramids of Egypt to the Gateway of India in Bombay for its Fall/Winter 2023 fashion show. This grand spectacle was meticulously executed with great respect for India’s ancient craftsmanship, ensuring that no cultural appropriation took place. The creative director, Maria Grazia Chiuri, along with Delphine Arnault, emphasized that the show was a tribute to Indian art and craftsmanship. They acknowledged that while France celebrates its own artisanal crafts, Bombay has its own unique craft.
The bond between Dior and India goes beyond just a fashion show. Indian clients have always been deeply connected to Dior’s values and history. This friendship has consistently transcended borders and continues to strengthen through various exhibitions, inaugurations, and unique encounters. The recent Dior fashion show in India is a testament to this enduring relationship and is more significant than ever.
India has played a significant role in the luxury industry throughout history. It played a crucial part in shaping the success of Place Vendôme, with the legendary Maharajah of Patiala being a prominent patron. Additionally, India has had historical ties with other luxury houses, like Hermès, which dedicated an entire year to India in 2008. Now, in 2023, India is making a remarkable comeback in the luxury business with the emergence of a young and affluent clientele who have a genuine passion for luxury brands. In fact, many experts predict that India will become the new China for the industry, serving as the growth engine for years to come.
The Paris School of Luxury has been observing the enthusiasm of Indian Gen Z for luxury firsthand. To meet the demand, they are launching a Digital Luxury MBA in Paris specifically tailored for Indian students. This specialized program, led by Bénédicte FAVRE, will have a central laboratory that aims to delve deeper into the Indian passion for luxury.
Useful links:
1. Dior Official Website
2. Luxury Daily – News and Insights
