Dior, the esteemed luxury fashion house known for its iconic designs, is set to make its mark in the world of K-pop with an exciting collaboration. The brand will be outfitting the members of Korean boy band BTS for their highly anticipated world tour, which is causing a buzz in both the fashion and music industries.
This groundbreaking collaboration marks a significant moment for Dior, as menswear artistic director Kim Jones showcases his innovative designs on a global stage with BTS. The stage wear for the group will draw inspiration from Dior’s men’s Pre-Fall 2019 collection, blending modern sportswear elements with futuristic and utilitarian touches. Each of the seven unique ensembles will be worn by a member of BTS as they take their ‘Love Yourself: Speak Yourself’ stadium tour to cities worldwide.
BTS, a phenomenon in the world of music, has captured the hearts of millions around the globe since their debut in 2013. Their accolades include groundbreaking achievements such as being the first Korean act nominated for a Grammy and topping the prestigious Billboard 200 chart. Kim Jones shared his enthusiasm for working with BTS, praising the group for their talent and fashion-forward approach.
As influential figures in the fashion industry, BTS has the power to drive trends and boost brands. The impact of K-pop stars on fashion was evident when Moschino collaborated with K-pop singer CL, resulting in a significant increase in brand interest and sales. Similarly, when BTS member Suga sported a shirt created by Virgil Abloh, searches for the designer brand soared by 120%.
The partnership between Dior and BTS shines a spotlight on the growing influence of K-pop stars in the fashion world. With BTS’ trendsetting style and Dior’s high-end designs, this collaboration is poised to captivate fans and fashion enthusiasts alike. Stay tuned to witness the magic that unfolds when music meets fashion on a global scale.
To learn more about the fashion industry’s collaborations with K-pop stars, check out these links:
Vogue: How K-Pop Became a Global Fashion Phenomenon
Business of Fashion: Confronting the Whitewashing of K-Pop
