Luxury fashion brand Dior has officially announced the addition of K-pop star Haerin to its prestigious roster of brand ambassadors. Haerin, a member of the popular South Korean group NewJeans, joins the ranks of well-known ambassadors such as Jisoo from BLACKPINK, Cha Eun Woo from ASTRO, and Jimin from BTS, who were all appointed earlier this year.
Both Dior and NewJeans confirmed the news of Haerin’s appointment, further solidifying her status as an influential figure in the industry. With a combined follower count of over 7.3 million on Instagram, the collaboration between Haerin and Dior is expected to capture the attention of fans worldwide.
The announcement comes shortly after a captivating photoshoot featuring Haerin adorned in exquisite Dior jewelry was published in the Korean edition of Vogue. The visual representation of the partnership was met with great enthusiasm from fans and fashion enthusiasts alike.
What sets Haerin’s appointment apart is her young age of 16, making her one of the youngest ambassadors to represent the renowned fashion brand. This decision reflects Dior’s recognition of the impact and appeal of K-pop on the younger generation of consumers. It also signals a significant shift in the luxury market, as South Korea has experienced a swift recovery in luxury purchases following months of decline due to the Covid-19 crisis.
As a Dior ambassador, Haerin will serve as a representative across various categories, including fashion, jewelry, and beauty. This extensive partnership demonstrates Dior’s dedication to embracing and capitalizing on the widespread influence of the K-pop phenomenon. By expanding their presence in the Korean market, Dior aims to solidify its position as a leading fashion brand globally.
Useful links:
– Dior Official Website
– Vogue Korea
