Dior, the luxury fashion brand, has recently made a groundbreaking announcement by appointing Mandopop star Jay Chou as its new global ambassador. This partnership marks a significant milestone for both Dior and Chou, as it is the first time a Mandopop artist has been chosen to represent the brand on a global scale.
In a statement, Dior stated that Chou perfectly embodies the spirit and uniqueness of their style, which blends modernity with timeless elegance. The brand sees Chou as a symbol of audacity and creativity, emphasizing the special connection between Dior and different forms of culture.
This exciting news coincides with Chou’s upcoming release of a new single on December 22, just in time for the festive season. It also follows the conclusion of his highly successful ‘Carnival’ world concert tour, where Chou had the privilege of wearing custom-made outfits designed by Kim Jones, Dior’s creative director, exclusively for his performances in Bangkok.
Chou, who is venturing into the role of a fashion brand ambassador for the first time, expressed his excitement about joining Dior and his gratitude for the unique stage ensembles provided by the brand for his concerts. He described the experience of performing in Dior as truly memorable and is eagerly anticipating the journey ahead with the prestigious brand.
The concerts in Bangkok marked Chou’s return to Thailand after a hiatus of two decades and were an overwhelming success, with a record-breaking attendance of over 70,000 fans at the Rajamangala National Stadium. Apart from his illustrious music career, Chou has also made a name for himself as an actor, having appeared in Hollywood movies such as The Green Hornet and Now You See Me II.
As a global ambassador for Dior, Jay Chou joins the ranks of other notable individuals like actor Robert Pattinson and South Korean singer Haerin. This partnership between Dior and Chou exemplifies the brand’s commitment to diversity and their appreciation for talent from all parts of the world.
Ultimately, the appointment of Jay Chou as Dior’s global ambassador signifies an exciting collaboration between the realms of fashion and Mandopop music, injecting a fresh and dynamic energy into the brand. With his immense influence and star power, Chou is expected to elevate Dior’s visibility and appeal, captivating audiences worldwide.
Additional links:
1. Dior Official Website
2. Jay Chou Official Website
