In a groundbreaking move, Dior has announced its partnership with Paris Saint Germain (PSG), a renowned football club based in Paris. This collaboration marks a significant milestone for the fashion house, as it is the first time Dior has ventured into the world of football. After a year and a half of anticipation, Dior has finally unveiled the new wardrobe specially designed for the PSG players.
Under the creative direction of Kim Jones, who has been leading Dior’s menswear collections since 2018, the brand presents a range of stunning outfits for the team. This partnership, originally scheduled for a two-year period, showcases both formal and casual ensembles tailored exclusively for the players.
The formal attire includes a meticulously tailored black suit, accompanied by a luxurious cashmere coat and a pair of sleek black leather Dior Evidence Monk shoes. On the other hand, the more casual outfits feature a stylish Harrington jacket, a cozy sweater, and a polo shirt adorned with an embroidered patch, showcasing the team’s name and the iconic “CD Icon” initials that were previously seen in the brand’s previous season’s creations.
To showcase this exciting collaboration, Dior has launched a captivating campaign that includes a behind-the-scenes video of the players getting fitted for their new outfits. The campaign features renowned players such as Sergio Ramos, Marco Verratti, and the legendary Lionel Messi, adding a touch of star power to the fashion-forward collaboration.
This partnership between Dior and PSG highlights the football club’s commitment to exploring new realms beyond the sporting arena. By joining forces with Dior, PSG aims to showcase its passion for fashion and lifestyle, while simultaneously promoting their shared love for Paris on a global scale. This collaboration perfectly reflects the current trend of luxury brands intertwining with the world of football, as connections between these two industries have been proliferating in recent months.
Expanding on this trend, we can observe other notable partnerships between luxury brands and football clubs, further blurring the lines between the worlds of fashion and sports. Dior Beauty, for example, made waves by adding Kylian Mbappé, a prominent PSG player, to its list of brand ambassadors. Additionally, collaborations such as Moncler and FC Internazionale Milano, Zegna and Real Madrid, Fendi and AS Roma, Balenciaga and Stade Rennais, and the unexpected partnership between Montblanc and Zinedine Zidane have all contributed to the media visibility and excitement surrounding these unique collaborations.
As the world of football continues to evolve, these collaborations serve as a testament to the growing influence and crossover between luxury brands and the sporting industry. The boundary-pushing collaboration between Dior and PSG not only revolutionizes the way fashion is integrated into sports, but it also solidifies both brands’ commitment to innovation and creative expression.
[Here are two relevant links to learn more about the Dior and PSG collaboration:1. Vogue: Dior Unveils New Uniforms for Paris Saint Germain Soccer Players
2. Dior Official Website]
