Luxury fashion house Dior has recently announced its collaboration with Italian company Technogym, known for its premium sports equipment and digital technologies. The collaboration, named Dior and Technogym Limited Edition, was unveiled during the presentation of Dior’s Cruise 2022 collection.
During the presentation, Dior showcased its Vibe collection, which encompasses a range of sportswear-inspired pieces. Recognizing the increased focus on well-being that emerged during the Covid-19 pandemic, Dior is now expanding its horizons into the home fitness market.
To achieve this, Dior has partnered with Technogym, a well-established company based in Cesena, northern Italy. With its inception in 1983, Technogym has become a global leader in the sports equipment industry, supplying its products to 80,000 sports centers across the world. The company has also maintained its position as an official partner of the last eight Olympic Games.
Together, Dior and Technogym have co-created a mini-series of sports products, including a connected treadmill, a multifunctional weight bench, and a gymnastics ball. Each item is adorned with both Dior and Technogym logos and showcases a lucky star, a symbol closely associated with the fashion house Christian Dior.
The Dior x Technogym limited edition collection will be available from January 2022. This collaboration marks an exciting step for Dior as it ventures into the realm of home fitness. By combining Technogym’s expertise in sports equipment with Dior’s iconic design, this collection is expected to attract both fashion and fitness enthusiasts alike.
To learn more about Dior and Technogym’s collaboration, you can visit the official Dior website (link: https://www.dior.com). For further information on Technogym and its range of premium sports equipment, visit their official website (link: https://www.technogym.com).
