Digital product certification platform Arianee has secured €20 million in Series A funding, with Tiger Global leading the round. Other new investors include Commerce Ventures, the Motier Ventures fund owned by the Moulin-Houzé family of Galeries Lafayette, and former Jimmy Choo CEO Pierre Denis. This funding will be used to strengthen Arianee’s teams in New York, further expanding their capabilities and reach.
Arianee has already made significant progress in the fashion and luxury sector, attracting major names such as Richemont, Printemps, Breitling, Vacheron Constantin, and Paris Fashion Week. Additionally, notable players such as IBM and The Sandbox metaverse have also joined forces with Arianee. This demonstrates the growing recognition of Arianee’s platform as a valuable tool for establishing authenticity in the second-hand market.
Tiger Global’s investment in Arianee is particularly significant, as the American fund has a track record of successful investments in the fashion and luxury industry. This includes companies like Vestiaire Collective, Goat Brand Labs, Roposo, Flipkart, and Shein. Arianee is pleased to welcome Tiger Global as a shareholder, highlighting the continued trust and support of its existing partners.
Arianee’s project, which began in 2018, has gained momentum in recent years. Their Software-as-a-Service (SaaS) platform, launched in 2020, has paved the way for the creation of digital passports known as NFTs. These digital passports serve as proof of authenticity for owners in the second-hand market. With the support of partners like Emakina, a specialist in user experience management, Arianee aims to provide robust and seamless tools for users to navigate the physical, digital, and immersive experiences seamlessly.
In conclusion, Arianee’s €20 million Series A funding, led by Tiger Global, positions the company for further growth and development in the digital product certification space. With a strong presence in the fashion and luxury industry, and partnerships with major brands and organizations, Arianee is well-equipped to continue providing valuable solutions for establishing authenticity and improving user experiences.
Useful links:
1. Arianee Official Website
2. Emakina Official Website
