Digital Knowledge Lab, in collaboration with York St John University and Mediaworks, is launching a comprehensive online course on social media marketing. This free course aims to address the significant skill gap that exists within the digital marketing industry.
Starting on January 6th, the course will delve into various aspects of social media marketing, providing participants with a strategic approach to effectively utilizing these platforms. The curriculum will cover essential topics such as creating engaging content, identifying target audiences, and measuring the impact of marketing campaigns. These skills are particularly crucial for businesses in the fashion industry, as digital channels have become the primary means of marketing for retailers and brands of all sizes.
The course is designed to cater to a wide range of individuals, including small business owners seeking to capitalize on the current digital landscape, recent graduates looking to enhance their skill set, and individuals considering a career change. It is also open to those who have been affected by redundancy. Upon completion of the course, participants will receive a certificate of achievement from York St John University, recognizing their new knowledge and expertise in the field of social media marketing.
Rei Khan, the course director for Digital Knowledge Lab, expresses enthusiasm about the opportunity to offer this course to individuals from diverse backgrounds and industries. Previous short courses have been met with great success, and the flexibility of online learning allows participants to study remotely while benefiting from the guidance of experienced academic professionals and industry specialists.
The COVID-19 pandemic has greatly accelerated the reliance on social media for business purposes, as consumers have increasingly shifted towards digital platforms. This trend is expected to persist, underscoring the importance of businesses establishing a strong presence on social media.
In conclusion, the new and free social media marketing short course offered by Digital Knowledge Lab, in partnership with York St John University and Mediaworks, presents a valuable opportunity for individuals to acquire new skills and expertise in social media marketing. Given the growing significance of digital channels in the fashion industry, possessing a comprehensive understanding of social media marketing strategies is pivotal for business success.
Useful links:
1. Digital Knowledge Lab
2. York St John University
