Acquiring Non-Fungible Tokens (NFTs) is not a simple task. It requires resources, patience, and a fondness for puzzles. The world of NFTs combines various elements such as drop cultures, streetwear, gaming, and cryptocurrencies, creating a unique and intriguing mix. In this article, we will explore five different ways of acquiring NFTs, each with its own level of cunning and complexity. Get ready for some brain teasers!
Our first mechanism, named “Effortless for Dummies,” takes us to Selfridges, the renowned London flagship store. Selfridges introduced NFT sales on January 28th, offering a range of NFTs from £2,000 to £100,000. These NFTs were inspired by the work of artist Vasarely and were created by the Substance platform. The sale was linked to the special sale of the first 12 Paco Rabanne dresses, adding an exclusive touch to the whole experience.
Moving on to mechanism number two, we have the MMORPG Retail approach, implemented by Gap in collaboration with artist Brandon Sines. Gap decided to gamify the NFT acquisition process by adopting a massively multiplayer online role-playing game strategy. NFTs are sold at different prices based on their rarity, categorized as common, rare, epic, and unique. These NFTs are released through drops, and the ultimate goal is to acquire an exclusive hoodie that is only available to those who possess an epic NFT. To access the epic token drop, a player must collect four common tokens and two rare tokens in their wallet, obtained through drops as well. The unique NFT is auctioned off, making it even more coveted.
In mechanism number three, called “Faithful & True,” luxury brand Gucci collaborates with Superplastics. The collaboration, titled SUPERGUCCI, offers a drop of 10 NFTs, each limited to 500 copies. Owners of these NFTs will receive a specially crafted figurine after completing wallet verification. The figurine distribution is scheduled for May 25, 2022, between 10:20 PM and 11:20 PM, adding a sense of anticipation and exclusivity.
Next, we have mechanism number four, which involves a unique concept introduced by Hennessy in partnership with BlockBar. Hennessy’s entry into the NFT market brings forth an exceptional lot: the N°1 and N°250 bottles of Hennessy 8. These bottles were acquired through an auction for a significant sum of $226,450. The concept revolves around securely storing the physical bottles in a “vault,” while the NFT represents the ownership title. The buyer has the option to keep or sell the title, or even request the retrieval of the physical bottle, which will remove the NFT from their wallet.
Last but not least, mechanism number five takes us into the realm of co-creation. Prada and Adidas collaborate with their fans, offering them a chance to participate in a unique project. Fans are invited to submit visuals inspired by the RE-Nylon collection, and 3,000 artworks are selected through a lottery system. These artworks are transformed into NFTs and compiled into a single image, which will be auctioned. The profits from this auction are allocated with 80% going to an educational organization and the remaining 15% distributed among the 3,000 lucky winners. Participants retain ownership of their individual NFTs, allowing them the freedom to sell them on trading platforms if they choose.
This article takes inspiration from Mark Alizart’s book “Cryptocommunism,” adding an additional layer of depth and insight to the world of NFT acquisition. If you’re interested in exploring this topic further, here are two useful links with more information: [Link 1] and [Link 2].
