In an exciting and groundbreaking move, Diet Coke has announced that Kate Moss, the iconic supermodel, will be its first Creative Director in over a decade. This partnership comes as Diet Coke celebrates its 40th year and aims to strengthen its long-standing collaboration with renowned fashion houses. As part of its commitment to the fashion world, Diet Coke has also joined forces with London Fashion Week.
Kate Moss, described as a “global icon and style visionary,” will use Diet Coke as a medium to inspire generations. Her role will involve bringing to life the new ‘Love What You Love’ campaign, which highlights individuals who embrace a positive attitude towards life by staying true to themselves and their passions. With Moss’s unique aesthetic and style, there is no doubt that she will infuse the brand with a fresh and innovative approach.
Diet Coke praises Moss’s “timeless yet irreverent aesthetic” that defies categorization and pushes boundaries. Her influence on culture has been monumental since the early days of her career, and she continues to captivate and inspire audiences worldwide, from fashion connoisseurs to everyday fans.
Additionally, Diet Coke wants to emphasize its status as a fashion accessory, firmly establishing its integration into the world of style. To celebrate the launch of the campaign, Diet Coke has partnered with London Fashion Week, giving fans the opportunity to reclaim their break. Consumers in the UK can enter to win a range of exciting prizes curated by the fashion platform. These prizes include luxury retail vouchers, weekend stays at top London destinations, and exclusive access to runway shows.
The integrated marketing campaign includes a dynamic film and an out-of-home concept that aims to create an immersive experience for consumers by combining fashion and the iconic beverage. Through its collaboration with London Fashion Week, Diet Coke is striving to establish itself as a brand that not only delivers refreshment but also aligns itself with the latest trends and cultural movements.
Kate Moss herself has expressed her immediate connection to the ‘Love What You Love’ campaign, highlighting her belief in the power of confidence and passion in achieving one’s wildest dreams. With Moss’s unparalleled fashion influence and creative input, there is no doubt that she will elevate Diet Coke’s branding to new heights.
As Diet Coke embarks on this exciting collaboration and solidifies its place in the fashion industry, the brand continues to adapt and stay relevant in the ever-changing world of beverages. With Kate Moss leading the way as Creative Director, Diet Coke is set to mesmerize audiences and inspire individuals to embrace their true selves and passions.
Useful links:
– Diet Coke Official Website
– London Fashion Week Official Website
