Diet Coke, in collaboration with the British Fashion Council (BFC), has been announced as the Principal Partner for The Fashion Awards 2022. The partnership aims to transform the prestigious event into a global entertainment platform that recognizes and celebrates the significant role of fashion in culture.
This partnership between Diet Coke and the BFC builds upon the brand’s recent association with London Fashion Week and the launch of its ‘Love What You Love’ global campaign. The announcement also coincides with Diet Coke’s 40th anniversary and the appointment of supermodel Kate Moss as their Creative Director.
The Fashion Awards presented by Diet Coke will leverage the power of the digital world to offer global streaming, platform amplification, and curated content creation. The event aims to showcase fashion as a form of self-expression, escapism, and optimism. One of the highlights will be the red carpet, with Diet Coke bringing the excitement to a worldwide audience through a live broadcast on YouTube. Fashion enthusiasts can tune in to the BFC YouTube account on Monday, December 5th at 18:15 GMT to catch all the action.
Aside from the live broadcast, the night will feature various activations, including the iconic Diet Coke Glambot. This popular feature of The Fashion Awards Red Carpet captures the stunning looks of guests against the majestic backdrop of The Royal Albert Hall. Moreover, exclusive interviews and behind-the-scenes content with notable guests, performers, and hosts will be available.
Diet Coke’s partnership with the BFC for The Fashion Awards 2022 demonstrates the brand’s unwavering dedication to the fashion industry and its commitment to promoting the influence of fashion on culture. As the Principal Partner, Diet Coke’s contribution to the event will provide a global platform to showcase the best of fashion and celebrate its impact on society.
This collaboration not only adds to the prestige of The Fashion Awards but also strengthens Diet Coke’s presence in the fashion world. By aligning themselves with the BFC and engaging with top industry professionals, Diet Coke solidifies its position as a key player in the fashion landscape.
The Fashion Awards presented by Diet Coke promises to be an unforgettable event that brings together the realms of fashion, entertainment, and culture. With the support and partnership of Diet Coke, the BFC aims to continue nurturing and promoting the exciting intersection of fashion and culture on a global scale.
Useful links:
1. Diet Coke’s Fashion Partnerships
2. British Fashion Council Official Website
