Italian denim brand Diesel is making a bold statement with its repositioning as an avant-garde label under the guidance of its new creative director, Glenn Martens. To showcase Martens’ fresh and innovative vision, Diesel has released a special pre-launch collection titled “Avant-Première.” The collection features six key looks from the upcoming Spring/Summer 2022 collection, as well as additional pieces like t-shirts and vests.
Fashion enthusiasts can get their hands on these exclusive designs at select retailers worldwide. Galeries Lafayette in Paris, Tsum in Moscow, Isetan in Tokyo, Antonia and 10 Corso Como in Milan, T.A. in New York, and The Webster in Los Angeles are among the chosen locations where customers can purchase pieces from the “Avant-Première” collection. This strategic selection of retailers ensures that Diesel’s avant-garde designs reach a global audience.
Notable pieces from the collection include a reimagined version of the classic five-pocket jeans, featuring built-in high-heeled boots, priced at 995 euros. The collection also incorporates trompe-l’oeil elements, such as a shirt in false denim. Other eye-catching items include quilted and marbled denim, with a vest featuring an integrated belt priced at 295 euros, and a quilted, distressed trench coat available for 1,495 euros.
Diesel’s decision to release this special pre-launch collection emphasizes its commitment to Glenn Martens’ unique aesthetic and his transformative influence on the brand. Martens, who previously served as the creative director for Y/Project, took over the design helm at Diesel in 2020. The release of the “Avant-Première” collection allows customers to experience Martens’ avant-garde vision before the full collection arrives in stores in early 2022.
In addition to its availability at select retailers, the “Avant-Première” collection can also be purchased through the Diesel e-commerce website, making these exclusive designs even more accessible to fashion enthusiasts worldwide.
Overall, Diesel’s decision to unveil a pre-launch collection from Glenn Martens demonstrates its dedication to reinventing itself as a pioneering denim label. By generating excitement and anticipation for Martens’ creative direction through this special release, Diesel is building momentum for the brand’s exciting new chapter. The “Avant-Première” collection is just the beginning of what promises to be an innovative and groundbreaking era for Diesel under Martens’ leadership.
Useful links:
1. Diesel Official Website
2. Galeries Lafayette
