In an exciting and forward-thinking partnership, Polygiene, a company renowned for its innovative stay-fresh textile technology, has teamed up with the iconic denim brand Diesel. The result of this collaboration is the introduction of a cutting-edge denim treatment known as ViralOff, which boasts the impressive ability to stop 99% of viral activity in its tracks. This groundbreaking treatment is currently exclusive to Diesel denim and will be showcased in select Spring/Summer 2021 styles, with plans to expand across a range of products in the future.
One of the key features of the ViralOff treatment is Odor Crunch, which is specifically designed to combat external odors. This means that not only are Diesel jeans a fashionable choice, but they are also practical for everyday wear, offering a unique blend of style and functionality.
The development of ViralOff by Polygiene is a testament to the company’s dedication to garment protection, a journey that began during the SARS epidemic of the early 2000s. With the ongoing global pandemic caused by COVID-19, the demand for effective anti-virus solutions has never been greater. By incorporating ViralOff technology into their denim range, Diesel is responding to consumer demands for enhanced safety measures in everyday fashion choices.
Diesel has revealed plans to integrate the ViralOff treatment into select denim models during the final stages of production. The technology is designed to be “always on,” effectively deactivating over 99% of viral activity within two hours of contact with the fabric. This demonstrates the potential of ViralOff to provide protection against a wide range of viruses, including COVID-19.
The mechanism behind ViralOff involves interactions with key proteins to prevent viruses from binding to textile fibers, offering a revolutionary approach to garment sanitation. This breakthrough in denim technology could potentially reduce the need for frequent disinfection or extended quarantine periods for tried-on clothing items.
Aside from its virus-fighting properties, the sustainability aspect of ViralOff is equally noteworthy. Its long-lasting effect remains active for the lifespan of the garment, requiring fewer wash cycles and contributing to the conservation of water and energy resources.
In summary, the collaboration between Diesel and Polygiene represents a fusion of fashion and technology that prioritizes health and sustainability. As the fashion industry continues to navigate the challenges posed by the pandemic, innovative solutions like ViralOff may pave the way for a new era of safe and environmentally conscious clothing choices.
For more information on Diesel’s collaboration with Polygiene and the ViralOff denim technology, please visit Diesel’s official website. Additionally, for details on Polygiene’s innovative textile technologies, visit Polygiene’s website.
